Konica Minolta Sponsors the Dempsey Racing/Konrad Motorsport Porsche
Racing Sponsorship Extends International Reach and Presence
Ramsey, NJ – January 16, 2014 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced that the company, along with Konica Minolta Business Solutions de México, is an official sponsor of the No. 28 Dempsey Racing/Konrad Motorsport Porsche 911 GT America in the Rolex 24 At Daytona IMSA TUDOR United SportsCar Championship race, Jan. 25-26.
The 52nd anniversary Rolex 24 At Daytona will be the first race for IMSA TUDOR United SportsCar Championship, the newly unified organization between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series. The Dempsey Racing/Konrad Motorsport Porsche will be co-driven at the Daytona opener by Christian Engelhart, Rolf Ineichen, Lance Willsey, Klaus Bachler and Konrad Motorsport team owner Franz Konrad.
“Extending our marketing initiatives to include the Rolex 24 At Daytona is an exciting opportunity that we are pleased to be a part of,” says Michael Mathé, senior vice president, International, Konica Minolta Business Solutions U.S.A., Inc. “As a sponsor of the Dempsey Racing/Konrad Motorsport Porsche, Konica Minolta is able to reach international customers – particularly those attending the event – on a new level and further increase brand awareness of our technologies.”
“We have a long history of racing with Konica Minolta, and it is a pleasure to once again work with the organization in the racing circuit,” says Konrad. “The organization’s reputation for overall excellence fits in nicely with the winning values that our team strives to personify.”
The No. 28 Konica Minolta entry will be campaigned alongside the sister No. 27 Dempsey Racing Porsche 911 GT America that will be driven by Patrick Dempsey, Andrew Davis, Joe Foster and Marc Lieb. Dempsey, the popular Hollywood actor, is also a lead driver for and team owner of Dempsey Racing.
Other schedule highlights for the event include the Rolex 24 At Daytona qualifying on Thursday, Jan. 23, the IMSA Continental Tire SportsCar Challenge race on Friday, Jan. 24, and a pair of IMSA Ferrari Challenge races on Friday and Saturday, Jan. 24 – 25.
The complete event schedule is available online at www.daytonainternationalspeedway.com.
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced document management technologies and IT Services. The company focuses on complete business solutions including production print systems, digital presses, multifunctional products (MFPs), managed print services, vertical application solutions and related services and supplies. Konica Minolta has won numerous awards and recognition including being recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for six consecutive years, and “A3 MFP Line of the Year” award winner from Buyers Laboratory LLC for three consecutive years. In 2012, Konica Minolta received “Document Imaging Solutions Line of the Year” recognition from BLI. The company has also been named to the Dow Jones Sustainability World Index for two years in a row. For more information, please visit www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter.
Konica Minolta Business Solutions U.S.A., Inc.
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