Sharp Enters New Segment with Desktop Color


MAHWAH, NJ, Nov. 11, 2013 – Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, will launch a series of desktop color documents systems designed to save space and provide professional output. The new color systems will combine a compact design with the features and value that small businesses and workgroups demand.

“These latest models are designed for small businesses or individual departments that require a compact, efficient, and affordable color document solution,” said Mike Marusic, Senior Vice President, Marketing and Business Solutions Group. “We’ve recognized a growing demand for smaller models that are capable of handling more sophisticated tasks and at a greater volume. In return, we’ve expanded our lineup to meet this need and complement our existing line of products.”

Sharp’s two new models, the MX-C250 and MX-C300W desktop color document systems, are capable of output speeds of up to 30 pages per minute (ppm) and offer print, copy, scan and fax features to enhance day-to-day workflows. The compact sizes of these models make them easy to fit into tight workspaces without sacrificing the advanced technology that provides professional quality output. The design of the MX-C250/C300W series was achieved using breakthrough technologies developed internally by Sharp, which include a high performance lens, downsized scanning unit, side-by-side toner cartridges and a reduction in overall parts.

The MX-C300W also offers a wide array of standard wireless features that will help streamline business. Users can easily scan or print from up to 5 wireless devices such as a PC, laptop, smartphone, or tablet simultaneously. With Sharpdesk® Mobile or standard wireless communication protocols, users can easily communicate with the MX-C300W without the hassle of a wired connection. Users no longer have to transfer files or images to a local machine prior to printing. Additionally, wireless connectivity enables the document system to be placed in locations that may not have a wired network outlet.

“We’re very proud to include so many innovative features in these smaller units and still make them cost-effective for small businesses and individual use,” said Marusic. “Most previous space-saving color copier/printers were networkable but primarily suited for personal use. These models expand our current market offerings by incorporating a full set of office-friendly features with top performance capabilities.”

Both machines also meet the demanding Energy Star standards and come with other ‘energy saving’ features, such as rapid warm-up times, low power consumption, and automatic switch-off.

The new MX-C250 and MX-C300W desktop color document systems will be available for purchase mid-December 2013.

About Sharp Electronics Corporation
Sharp Electronics Corporation is the U.S. subsidiary of Japan’s Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions, LED lighting and mobile communication and information tools.

About Sharp Imaging and Information Company of America
Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation, markets the advanced, color MX Pro Series document systems that help companies manage workflow efficiently and increase productivity. Sharp® document systems feature the Sharp OSA® development platform, which seamlessly integrates network applications to create a personalized MFP that can meet virtually any business need, and Scan2 technology, which scans two-sided documents in a single pass to enhance scanning reliability and preserve document integrity.  To keep documents safe from unauthorized users, Sharp is a leader in the MFP industry in security by offering the most secure suite of MFP applications.

For more information about the complete line of Sharp workgroup document systems, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163. For online product information, visit

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Erin Howard
Peppercomm for Sharp
[email protected]

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