Konica Minolta Brings Children’s Dreams to Life with the Magical “dream printer”
New Video Features Unique Printer Helping Children Imagine their Future
Tokyo (December 4, 2013) – Konica Minolta, Inc. (Konica Minolta) today announced its “dream printer” project under the “Giving Shape to Ideas” concept. The new video features children telling a unique printer what they dream of becoming in the future. Magically these children are able to see what they could look like if they follow their dreams.
“We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape,” said Yuki Kobayashi, General Manager of Konica Minolta’s CSR, Corporate Communications & Branding Division. “Children dream about what they want to be when they grow up, but they eventually lose sight of those dreams. Konica Minolta believes that children can realize those ambitions by imagining their dreams and focusing on them specifically, so we decided to help children shape their dreams, based on the idea ‘The more you imagine, the more your dreams take shape.’ We are happy to celebrate children, and to take it a step further to help them visualize their dreams with the “dream printer.”
In the video, filmed in Gantry Plaza State Park in New York, while children run around and play, the children meet with the “dream printer.” Watch the surprised faces of the children, as the printer asks them what they imagine themselves being in the future. Within minutes of telling the printer their dream, the children receive an illustration that depicts this, showing them that their dream can come true. As night falls, the printer’s true self is revealed.
Konica Minolta has implemented a variety of projects that embody the concept of “Giving Shape to Ideas,” with the “dream printer” and accompanying video as the newest initiative. The Group understands the problems customers face from the customer’s perspective and creates new values by bringing ideas into shape. Konica Minolta will continue to create innovative products, services and solutions that bring joy, give surprise and stir emotions for businesses and everyday lives across the world.
For more information and to watch the video, please visit us at, www.konicaminolta.com/pr/dreamprinter.
About Konica Minolta
Under the communication message “Giving Shape to Ideas,” Konica Minolta responds to the wishes and desires of people across the world with our incomparable creativity and technologies. Konica Minolta is a leading company in its core business of Business Technologies, including Business Solutions which improves office output environment and Production Printing which brings innovation to businesses and printing companies alike. Furthermore, Konica Minolta’s proprietary technologies deliver advanced materials and equipment, such as high-performance film, optical devices and sensing equipment, to a broad industrial society and innovative diagnostic imaging solutions for today’s networked healthcare operations. For more information, visit www.konicaminolta.com.
Ogilvy Public Relations